Clean Beauty That Performs

SKIN CARE & COSMETICS WITH A PURPOSE.

Shop The Products

Beauty on Purpose

How did we get here?

IN 2022, I WANTED TO MAKE MY YOUNGEST DAUGHTER AN EYESHADOW PALETTE FOR CHRISTMAS BECAUSE SHE WAS EYEING MAKEUP WHEREVER WE WENT. NATURALLY, I SEARCHED ONLINE FOR ALL THE DIY RECIPES I COULD FIND.

Looking back, I did pretty good at cobbling together a very homemade palette with natural mica powder, arrowroot powder, and jojoba oil. By now, she was on a competitive dance team and she needed to wear makeup for performances. And despite my humble beginnings, I was obsessed with what I was learning and decided to create her makeup and skin care products for dance. I bought books on creating pure, natural makeup, which led me to pursue professional education for natural skin care and makeup formulation. All with a focus of creating beauty on purpose!

Find Out More
  • Core Values

    Beauty on Purpose. Natural skin care advocates. Fostering entrepreneurial spirit for our daughters. We are family.

  • Natural Ingredients

    Plant and mineral based ingredients, free from synthetic fragrances or preservatives. Our ingredients target a specific purpose for her unique needs. We are intentional.

  • Sustainably Sourced

    We aim for a modest footprint on the environment from ethical sourcing to eco-friendly packaging. We are conscious.

  • Transparent Ingredients

    We provide transparency in our skincare ingredients. If an ingredient is largely unknown, we will explain its natural origin and skincare use. We are empowering.

  • Continuing Education

    We are committed to professional education in skin care formulation and sustainable ingredient innovation. We are learners.

  • Mineral Eye Shadow Palette

    Bought this for my daughter for her 11th birthday. She loves the natural colors, and I love that I can trust the ingredients. My daughter says that she would buy any Nia products with her own money! If that's not an endorsement, I don't know what is.

    --Malissa

  • Natural Lip Gloss

    Perfect texture of smooth but not gooey. I wear it daily because I want a bit of color but not to look overdone.

    --A.H. (Age 10)

  • Tallow Face Balm

    My daughter is a swimmer. She uses the hydrating tallow face balm after practice, and wakes up without dry skin! A little goes a long way so it really lasts.

    --M.H.

As seen on TV!

Eeek! Recently, I had the priviledge of being featured by my skincare school where I received my diploma for skincare formulation. This has been such an amazing journey and we are just getting started.