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Tallow + Magensium Powerhouse

Tallow and magnesium combined in skincare offer benefits like deep hydration, skin repair, and topical magnesium absorption. Enjoy our Tallow + Magneisum Body Lotion and our Topical Magnesium Body Spray!

Beauty On Purpose

How Did We Get Here?

A FEW YEARS AGO, I WANTED TO MAKE MY YOUNGEST DAUGHTER AN EYESHADOW PALETTE FOR CHRISTMAS BECAUSE SHE WAS EYEING MAKEUP WHEREVER WE WENT. NATURALLY, I SEARCHED ONLINE FOR ALL THE DIY RECIPES I COULD FIND.

Looking back, I did pretty good at cobbling together a very homemade palette with natural mica and arrowroot powders, and jojoba oil. By now, she was on a competitive dance team and she needed to wear makeup for performances. And despite my humble beginnings, I was obsessed with what I was learning and decided to create her makeup and skin care products for dance. I bought books on creating pure, natural makeup, which led me to pursue professional education for natural skin care and makeup formulation. All with a focus of creating beauty on purpose!

We use natural ingredients to create non-toxic skincare products that support your unique needs and perform just as hard as you do.

Core Values

Beauty on Purpose. Natural skin care advocates. Fostering entrepreneurial spirit for our daughters. We are family.

Natural Ingredients

We use plant and mineral based ingredients, free from synthetic fragrances or preservatives. Our products target a specific need. We are intentional.

Sustainably Sourced

We aim for a modest footprint on the environment from ethical sourcing to eco-friendly packaging. We are conscious.

Transparent Ingredients

We provide transparency in our ingredients. If an ingredient is largely unknown, we will explain its natural origin and skincare use. We are empowering.

Continuing Education

We are committed to professional education in skin care formulation and sustainable ingredient innovation. We are learners.

Testimonials

world's best human
I just love the Lip Boss. I have told a few of my friends about it 😊
G.S.
world's best human
My daughter is a swimmer. She uses the hydrating tallow face balm after practice, and wakes up without dry skin! A little goes a long way so it really lasts.
world's best human
Loving the magnesium spray!!
B.L.
world's best human
My lips literally feel amazing! They're typically chapped, and that Lip Boss smoothed them out and made them soft and silky! I'm so impressed!!
C.J.
world's best human
We absolutely love this makeup line! The blush is perfect for a natural look – it’s creamy, light, and gives just the right pop of color. I use this for both my daughter and myself, and it blends so smoothly. The [custom dance] eyeshadow palette we use has gorgeous colors and a great texture. It’s perfect for both everyday wear and special occasions. Highly recommend!
M.H.
Dance Mom
world's best human
I love both the Cream Blush Stick and the Lip Boss!
M.D.

Locally Made

All our products are locally and small-batch made in Salt Lake City, Utah. We believe in the power of small businesses and we wouldn't have it any other way.
As seen on TV!
Eeek! Recently, I had the priviledge of being featured by my skincare school where I received my diploma for skincare formulation. This has been such an amazing journey and we are just getting started.
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