Clean Beauty That Performs

NATURAL SKIN CARE & COSMETICS WITH A PURPOSE.

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Beauty on Purpose

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How did we get here?

A FEW YEARS AGO, I WANTED TO MAKE MY YOUNGEST DAUGHTER AN EYESHADOW PALETTE FOR CHRISTMAS BECAUSE SHE WAS EYEING MAKEUP WHEREVER WE WENT. NATURALLY, I SEARCHED ONLINE FOR ALL THE DIY RECIPES I COULD FIND.

Looking back, I did pretty good at cobbling together a very homemade palette with natural mica and arrowroot powders, and jojoba oil. By now, she was on a competitive dance team and she needed to wear makeup for performances. And despite my humble beginnings, I was obsessed with what I was learning and decided to create her makeup and skin care products for dance. I bought books on creating pure, natural makeup, which led me to pursue professional education for natural skin care and makeup formulation. All with a focus of creating beauty on purpose!

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We use natural ingredients to create non-toxic skincare products that support your unique needs and perform just as hard as you do.

  • Core Values

    Beauty on Purpose. Natural skin care advocates. Fostering entrepreneurial spirit for our daughters. We are family.

  • Natural Ingredients

    We use plant and mineral based ingredients, free from synthetic fragrances or preservatives. Our products target a specific need. We are intentional.

  • Sustainably Sourced

    We aim for a modest footprint on the environment from ethical sourcing to eco-friendly packaging. We are conscious.

  • Transparent Ingredients

    We provide transparency in our ingredients. If an ingredient is largely unknown, we will explain its natural origin and skincare use. We are empowering.

  • Continuing Education

    We are committed to professional education in skin care formulation and sustainable ingredient innovation. We are learners.

Testimonials

  • Custom Dance Eyeshadow Palette & Cream Blush Stick

    We absolutely love this makeup line! The blush is perfect for a natural look – it’s creamy, light, and gives just the right pop of color. I use this for both my daughter and myself, and it blends so smoothly. The [custom dance] eyeshadow palette we use has gorgeous colors and a great texture. It’s perfect for both everyday wear and special occasions. Highly recommend!

    --M.D (Dance parent)

  • Lip Boss

    My lips literally feel amazing! They're typically chapped, and that Lip Boss smoothed them out and made them soft and silky! I'm so impressed!!

    --C.J.

  • Lip Boss

    I just love the Lip Boss. I have told a few of my friends about it 😊

    --G.S.

  • Magnesium Body Spray

    Loving the magnesium spray!!

    --B.L.

  • Tallow Face Balm

    My daughter is a swimmer. She uses the hydrating tallow face balm after practice, and wakes up without dry skin! A little goes a long way so it really lasts.

    --M.H.

  • Cream Blush Stick and Lip Boss

    I looooooooove both!!!!

    --M.D.

As seen on TV!

Eeek! Recently, I had the priviledge of being featured by my skincare school where I received my diploma for skincare formulation. This has been such an amazing journey and we are just getting started.