Beauty on Purpose
How did we get here?
IN 2022, I WANTED TO MAKE MY YOUNGEST DAUGHTER AN EYESHADOW PALETTE FOR CHRISTMAS BECAUSE SHE WAS EYEING MAKEUP WHEREVER WE WENT. NATURALLY, I SEARCHED ONLINE FOR ALL THE DIY RECIPES I COULD FIND.
Looking back, I did pretty good at cobbling together a very homemade palette with natural mica powder, arrowroot powder, and jojoba oil. By now, she was on a competitive dance team and she needed to wear makeup for performances. And despite my humble beginnings, I was obsessed with what I was learning and decided to create her makeup and skin care products for dance. I bought books on creating pure, natural makeup, which led me to pursue professional education for natural skin care and makeup formulation. All with a focus of creating beauty on purpose!
Beauty on Purpose. Natural skin care advocates. Fostering entrepreneurial spirit for our daughters. We are family.
Plant and mineral based ingredients, free from synthetic fragrances or preservatives. Our ingredients target a specific purpose for her unique needs. We are intentional.
We aim for a modest footprint on the environment from ethical sourcing to eco-friendly packaging. We are conscious.
We provide transparency in our skincare ingredients. If an ingredient is largely unknown, we will explain its natural origin and skincare use. We are empowering.
We are committed to professional education in skin care formulation and sustainable ingredient innovation. We are learners.
Mineral Eye Shadow Palette
Bought this for my daughter for her 11th birthday. She loves the natural colors, and I love that I can trust the ingredients. My daughter says that she would buy any Nia products with her own money! If that's not an endorsement, I don't know what is.
Natural Lip Gloss
Perfect texture of smooth but not gooey. I wear it daily because I want a bit of color but not to look overdone.
--A.H. (Age 10)
Tallow Face Balm
My daughter is a swimmer. She uses the hydrating tallow face balm after practice, and wakes up without dry skin! A little goes a long way so it really lasts.